Itaú & Unibanco Merger (2008 – 2011)
Project description
Itaú & Unibanco, two of the of the largest banks
in the Southern Hemisphere merged.
The challenge was to define Brand strategy + Identity. Interbrand developed a Brand Positioning for the new bank to grow bigger than the sum of its parts and define new ways of showing what was the face of the bank - Brand Identity for the masterbrand and all brand architecture.
The challenge was to define Brand strategy + Identity. Interbrand developed a Brand Positioning for the new bank to grow bigger than the sum of its parts and define new ways of showing what was the face of the bank - Brand Identity for the masterbrand and all brand architecture.
Project by Interbrand São Paulo
